Journalism for Technology Research

Journalism for Technology Research

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TJG News

Strategies for future technology enterprises

TJG News

Mistakes learned from existing enterprises can be valuable lessons. There are strategies that new and emerging technology start-ups and businesses can follow to avoid repeating the errors of enterprises that are marred by controversies. Wholesome business strategies can lead to long lasting institutions that are not the target of investigations, suits, and complaints. If the source of funding of a business or the investors is corrupt, more than likely the business is going to end up with corrupt business practices. More care should be focused on how businesses are funded to grow. Ethical investors can guide the policies and procedures of an organization. As a business grows, the source of investment can promote the value of the products and services that they offer. If technology companies are funded by people that have earned their wealth through exploitation and greed, the trend is evident that the companies they build will follow these same practices. These companies may grow fast, but that initial structure will be more difficult to control or regulate once that company has reached a certain size. After a company goes public, it will be even more difficult to discern the source of their wealth when ethical investments are diluted by the founding corrupt investment. When there is no more ability to shakeup management in these companies because their stock listings have unique structures that prevent buyouts it will be an arduous process to implement true change. Instead, developing a more detailed process of recruiting ethical investors initially and allowing them to guide the formation of the company structure, may be a slower process that develops a higher valued organization. This process may be an instrumental strategy for new and emerging technology enterprises. Another strategy for developing higher valued organizations may be to allow for more input from consumers. Technology companies today are displaced from customer service. It is very difficult, virtually impossible, to reach a human at many of the large technology companies today. If technology companies allow for more communication and input from consumers, they could return the value that consumers have in customer service. Consumers could then participate in the development of better products and services. If technology companies continue to ignore consumers, then they will continue to develop displaced products and services and add undesirable features to their existing products. The next generation of technology companies will hopefully bring ethical investors and happy customers that will lead to long lasting institutions and sources of revenue.